Executive Leadership Development Series

IACP members have requested executive-level training opportunities and they are now available. Introducing the Executive Leadership Development Series designed to help leaders further their skills in a variety of relevant industry subjects. By delving into additional leadership experience and knowledge, these executives will be able to invest even more into their teams. Join subject matter experts in a day of executive-level training and stay current with quality service. 

COST: Each event is $149 
OPEN TO: ALL members of your C-Suite, not just CEOs and Executive Directors 

Registration is now open. 

Crisis Communication Pre-Conference

"Crisis Communications Training: When 'No Comment' is not the Right Answer"

PRESENTED BY JEANNE CARPENTER FROM PERCEPTION INKleadership and learning are indispensableTuesday, August 25, 2020  10 AM to 3:30 PM
Scheman Building, Iowa State University

An organization’s crisis can occur at lightning speed in today’s multi-channel media environment.  When it does, it can be a period of internal chaos, sleepless nights, and finger-pointing. Today’s leaders understand that they can no longer sit back and assess the situation. Being prepared is essential. Anticipation, planning, and practice can mean the difference between a situation with short-term impact and a public relations disaster with lasting repercussions. The IACP workshop will demonstrate how effective crisis communication contributes to maintaining trust, inspiring consumer confidence and preserving reputation. 

Workshop content will include:
-  Introduction to Crisis Management
-  What is a crisis?
-  How do you know when it’s a crisis?
-  Crisis Management Program
-  Establishing an internal team
-  Creating a plan
-  Before, During and After: Holistic Crisis Management
-  Anticipate and assess
-  Prepare to speak with media
-  Respond, Recover, Review

12 – 12:30 PM LUNCH (included in registration fee) 
1 – 3:30 PM TRAINING

Investment: $149 (lunch included)



About the Presenter:

Jeanne founded Perception INK in 2007 as a public relations, executive visibility and corporate marketing consultancy. Previously, Jeanne was Executive Vice President and Director of Public Relations at the Minneapolis advertising firm Preston Kelly.  Prior, Jeanne held the position of Senior Vice President at the Minneapolis office of international public relations firm Weber Shandwick.  Earlier years in management were spent in Community Relations and Advertising at the Star Tribune.

Jeanne’s clients have ranged from start-ups to Fortune 100 companies. She has shared client stories across multiple platforms and through local, regional and national media placements that have included Good Morning America, the TODAY show, CBS Evening NewsNBC Nightly News, the New York Times and USA Today. She has worked with clients on crisis and reputation management issues, crisis preparation and planning, messaging, media management, and spokesperson training. 

Jeanne is a past president of the Minnesota Advertising Federation and a recipient of its Paul Foss Award for contributions to the industry and community. Pro bono clients currently include Crescent Cove, the Midwest’s first independent pediatric hospice and respite home.